Client Work
WealthTalk Financial Matching Platform
I was responsible for the web design and front-end development of WealthTalk, a financial matching platform. The project was completed by a three-person team consisting of a financial specialist, an engineer, and a designer.
- Client
- Kishida Yasuo
- Role
- Web Design ,Front-End Development
- Duration
- 2021.11 - 2022.03
- Tools
- Photoshop , Illustrator , HTML ,CSS ,JavaScript
【Target Audience】
The platform was designed for working professionals who are already interested in personal finance and wealth management. Rather than attracting users with no financial interest, the goal was to become a trusted option for people actively seeking financial advice. The primary audience consisted of approximately 70% men and 30% women, with a focus on modern, career-oriented professionals.
【Objective】
WealthTalk connects users with financial experts through an easy-to-use chat-based consultation service. By registering on the platform, users can receive personalized financial advice, while experts can use the service as a channel for acquiring new clients.
【Design】
The initial visual references were websites from banks and financial institutions. However, instead of conveying a traditional or formal image, I aimed to create a more approachable and energetic experience that would encourage users to engage with the service comfortably.
A sporty visual direction became the foundation of the design, representing accessibility rather than wealth or status. A blue color palette was chosen to communicate intelligence, credibility, and trust, while the Futura typeface reinforced a clean, modern, and sophisticated brand identity.
Visit website ↗ The platform was designed for working professionals who are already interested in personal finance and wealth management. Rather than attracting users with no financial interest, the goal was to become a trusted option for people actively seeking financial advice. The primary audience consisted of approximately 70% men and 30% women, with a focus on modern, career-oriented professionals.
【Objective】
WealthTalk connects users with financial experts through an easy-to-use chat-based consultation service. By registering on the platform, users can receive personalized financial advice, while experts can use the service as a channel for acquiring new clients.
【Design】
The initial visual references were websites from banks and financial institutions. However, instead of conveying a traditional or formal image, I aimed to create a more approachable and energetic experience that would encourage users to engage with the service comfortably.
A sporty visual direction became the foundation of the design, representing accessibility rather than wealth or status. A blue color palette was chosen to communicate intelligence, credibility, and trust, while the Futura typeface reinforced a clean, modern, and sophisticated brand identity.
